LONDONTOWN Gel Nail Polish

Londontown pays homage to our origins, a breakthrough in innovation, and a celebration of clean beauty that goes beyond a "free-of" list. We're proud to redefine clean and lead the way in doing beauty better, thoughtfully. From the brand, our new releases will transform your nail polish looks, whether you're looking for a high shine finish or a subtle, sophisticated mani.

LONDONTOWN Gel Color offers full-coverage, iconic color with over three weeks of wear, a gel like never before. The second step in a 3-Step process, Londontown's Gel Color line features 45+ iconic shades in a non-solvent formula that provides vibrant, lasting and streak-free color. By eliminating solvents, we created a non-hazmat, pure gel formula with no harmful fumes, separation or evaporation, resulting in color that never changes consistency.

Why You Need It: Creates great coverage in one coat, completely self-leveling, applies evenly without any streaks, with a non-runny application, no odor, wrinkling, or shrinking, and delivers 3 week chip free wear with a 30 second LED cure time or 60 second UV cure time.

Why Professionals Love It: The self-leveling color is easy to work with, the solvent free formula requires no shaking or rolling, and the pro-contour brush perfectly fits the nail and picks up the precise amount of color.

Why Consumers Need It: The universally flattering palette offers special effect options for nail art, with a guaranteed flawless wear.

How to Use: After applying Universal or Sculpting Base Coat to each nail and curing, apply 2 thin coats of Gel Color to each nail, allowing to cure for 30 seconds under LED lamp or 60 seconds under UV lamp. Follow with 1 thin coat of Londontown Color Top Coat, following instructions.

Londontown also offers the LONDONTOWN kur Gel Genius Gel-Like Set, Top Coat & Base Coat Set, the LONDONTOWN Conceal & Go Set with Nail Illuminating Concealer & Gel Genius Top Coat, the LONDONTOWN Gel Sculpting Base Coat, the LONDONTOWN Probiotic Cuticle Gel Pen for Cuticle Care, the Londontown Cuticle Saver Set, and the LONDONTOWN Protect & Go Trio. All Londontown products are vegan and cruelty-free.

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